Privacy Policy

Data Protection Notices

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can be used to personally identify you. Detailed information on data protection can be found in our data protection notices listed below this text.

Data Collection on this Website

How do we collect your data?

Your data is collected in part by you providing it to us. This may, for example, be data you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

2. Hosting

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may include, among other things, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access, and other data generated by a website.

External hosting is carried out to fulfill a contract with our potential and existing customers (Art. 6 Para. 1 lit. b GDPR) and for the purpose of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 Para. 1 lit. f GDPR). If appropriate consent has been obtained, processing is carried out exclusively based on Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) as defined by TTDSG. The consent can be revoked at any time.

Our hosting provider(s) will only process your data to the extent necessary to fulfill their performance obligations and follow our instructions with respect to this data.

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a data protectionally required contract, ensuring that the personal data of our website visitors is processed in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and these data protection notices.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. The following data protection notices explain which data we collect and for what purpose we use it. They also explain how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may have security vulnerabilities. A complete protection of data against access by third parties is not possible.

Information about the Responsible Entity

The responsible entity for data processing on this website is:

New Baldessarini GmbH
Elverdisser Str. 313
32052 Herford

Phone: +49 5221 979-0
E-Mail: kontakt@rbrand.group

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage duration is mentioned within these data protection notices, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the deletion will take place after these reasons cease to exist.

General Information about Data Processing Legal Bases on this Website

If you have given consent to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, if special categories of data according to Art. 9 Para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing will also be carried out on the basis of § 25 Para. 1 TTDSG. The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we will process your data based on Art. 6 Para. 1 lit. b GDPR. Furthermore, we will process your data if it is necessary to fulfill a legal obligation based on Art. 6 Para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interests according to Art. 6 Para. 1 lit. f GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this data protection notice.

Note on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other countries that do not provide data protection levels equivalent to the EU. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that these countries may not guarantee a data protection level comparable to that of the EU. For example, U.S. companies are obligated to disclose personal data to security authorities without you being able to legally challenge this. Therefore, it cannot be ruled out that U.S. authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data located on U.S. servers for surveillance purposes. We have no influence on these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent that has already been given at any time. The legality of data processing carried out before the revocation is not affected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS FOR PROCESSING IN THESE DATA PROTECTION NOTICES. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data which we process automatically based on your consent or in fulfillment of a contract delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another controller, this will only be done to the extent technically feasible.

Information, Deletion, and Correction

Within the scope of the applicable legal provisions, you have the right to obtain information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right to correct or delete this data. For any questions regarding personal data, you can contact us at any time.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to exercise this right. The right to restrict processing exists in the following cases:

If you have restricted the processing of your personal data, these data - except for their storage - may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL/TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on this Website

Contract Data Processing

We have entered into a contract data processing agreement (CDPA) for the use of the service mentioned above. This is a data protection-mandated contract that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

These data are not combined with other data sources.

The collection of this data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website, for which the server log files must be recorded.

Inquiry via Email, Telephone, Fax, or Contact Form

If you contact us via email, telephone, fax, or a contact form, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on these data without your consent.

The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, insofar as your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested; the consent can be revoked at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after completion of your request). Mandatory legal provisions, especially retention periods under commercial or tax law, remain unaffected.

5. Plugins and Tools

Google Maps

This page uses the Google Maps service. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

The use of Google Maps serves the purpose of an appealing presentation of our online offers and an easy location of the places we have specified on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If the corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in accordance with the TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information about how user data is handled, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

CleverReach Privacy Policy

We use the email marketing tool provided by CleverReach on our website. The service provider is the German company CleverReach GmbH & Co. KG, located at Schafjückenweg 2, 26180 Rastede, Germany.

Data Processing Agreement (DPA) with CleverReach

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Data Processing Agreement (DPA) with CleverReach. You can find information about what a DPA entails and, more importantly, what it must include in our general section on 'Data Processing Agreement (DPA).'

This contract is legally required because CleverReach processes personal data on our behalf. It specifies that CleverReach may only process data received from us according to our instructions and must comply with the GDPR.

Data Processing by Social Networks

We maintain publicly accessible profiles on social networks. You can find the social networks we use below.

Social networks such as Facebook, Twitter, etc. can generally comprehensively analyze your user behavior when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. Your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. This data collection may occur, for example, through cookies that are stored on your device or by capturing your IP address.

With the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. This way, interest-based advertising can be displayed inside and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or have been logged in.

Moreover, please note that we cannot track all processing processes on the social media portals. Depending on the provider, further processing processes may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Legal Basis

Our social media presences aim to ensure comprehensive visibility on the Internet. This is a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be stated by the operators of the social networks (e.g., consent in accordance with Art. 6(1)(a) GDPR).

Controller and Exercise of Rights

When you visit one of our social media presences (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can exercise your rights (information, correction, deletion, restriction of processing, data portability, and complaint) against us and the operator of the respective social media portal (e.g., Facebook).

However, please note that despite the joint responsibility with the operators of the social media portals, we have only limited influence on the data processing operations of the social media portals. Our options are largely based on the company policy of the respective provider.

Storage Duration

The data collected directly by us through the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions, especially retention periods, remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g., in their privacy policies, see below).

Your Rights

You have the right to obtain free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to object, to data portability, and to lodge a complaint with the competent supervisory authority. Furthermore, you can request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.

Individual Social Networks

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381.

For details about how Instagram handles your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details about how your personal data is handled, please refer to YouTube's privacy policy: https://policies.google.com/privacy?hl=de.

As of: 08/2023